Every website should have a call to action, a response that you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
To encourage people to respond the CTA that you want, is not that easy in the real world. As there are many aspects while designing a CTA for your website that needs to be kept in notice.
Having an effective call to action is an essential part of any website. A call to action is not only limited to ecommerce sites. Every website should have a goal it wants users to complete. Whether it is filling in a contact form, signup for a newsletter or volunteering their time.
A call to action provides…
- Focus to your site
- A way to measure your sites success
- Direction for your users
Some of the challenges being faced with CTA’s is mentioned below:
- Focus on the value your call to action provides: Before a user is willing to complete a call to action you have to recognize the need. Infomercials do this well.
- Before you ask people to respond, you first identify a problem. After this you can present a product that solves that problem. You also need to communicate the benefits of responding. What will the user get out of completing the call to action?
- Here is an example for the same: Skype make the benefits of clicking their call to action clear.
- Focus on user questions about the call to action: Completing a call to action is often a step of trust on behalf of the user. They may have to make a payment or give your personal details. This means they often have questions and concerns.
- Customers shouldn’t have to go hunting for delivery charges or a return policy. You will need to encourage those signing up for a newsletter about how often you will email them. They also want to know that it is easy to unsubscribe.
- Focus on Size for call to action: Keep your message short and clean. Studies have shown that some of the best calls-to-action are under 150 characters. Think about it this way: a CTA like “Buy Now” will most likely convince you that brevity is not the best card that you could play while trying to seduce your readers. At the same time, you have to keep your CTA short and sweet to help your public respond. In addition, the size of your CTA buttons is also important. A too-small version won’t command attention, while a supersized one will make you seem desperate.
- Here’s why we like POPSURVEY’s CTA button: it’s visible, but it doesn’t overshadow the clear message that the company is conveying. It includes the right amount of information and doesn’t rely on a heavy mix of graphics that usually constitutes an eyesore.
- Focus on Color for call to action: Color is an effective way of drawing attention to elements. This is especially true if the rest of the site has a limited palette. Keep in mind that don’t use same or similar color in your CTA’s as the page back ground color.
Do: The best example focusing on color for call to action on the landing page.
Don’t: Don’t use the same or similar colors in your CTA’s as the pages background color.
- Focus on Position for call to action: One of the important factor is the position of your call to action on the page. Don’t only consider the call to action’s position on the page. Also think about the right time to ask the user to respond. Do place your CTA’s above the fold and within the visitor’s eye path.
- You should place it high on the page and in the central column, as shown in the example below.